Double Your Ad’s Revenues By Doing It All Backwards

Two weeks ago I made $4.04 for every $1 spent in ads. This week I am averaging $8.30 for every $1 spent in ads. What changed? I didn’t change the ad creative. I didn’t change my target audience. I didn’t change my price. I didn’t change the services that I was offering. I didn’t ad…

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Monday Rant

#1. I love my clients/customers. I really do. #2. I love when you guys contact me to ask for advice/tips. It is truly flattering and motivates me to work even harder. But… Please, please, please stop asking me this question: “What is the minimum I have to do to make X amount of dollars?” Please.…

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152 Of The Best Subject Lines From The Past 90 Days

How To Increase Open Rates Without Even Trying I have a dedicated email address that I use JUST for signing up to email lists. Competitors. Idols. Random ads on Facebook. I sign up for ALL of them. And I monitor those emails like a hawk. And for the past 90 days I have been swiping…

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The Death Meditation And Business

Someday, I am going to put together a stand-up comic routine and sign up for an open mic night. Someday. I’m too nervous now to do it. In the meantime, I just read books like “The Hidden Tools Of Comedy” and scratch out jokes on a napkin or something. Anyways, today I was reading and…

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Garbage, Garbage, Garbage

Since it’s Monday, and your inbox is about to get hammered with the newest money suck of the week, I wanted to impart some wisdom (the kind that you can only get by losing a TON of money first) to help keep you on track for reaching success: Garbage in. Garbage out. That’s it. When…

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“How Much Does It Cost To Get 19.42% Conversions?”

Here is one of the most common questions I get trickling in to my inbox: “How much does it cost to get X conversions on my product?” People want the hard numbers, man! They want to predict the future to the n’th degree. But you can’t. Not really. There are just too many factors in…

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Skunk Lady Exposes “Marketing Complexity”

Social media. SEO. Direct Mail. Media Buys. Email. Content Marketing. Shall I continue? There seems to be this idea floating out there in the Internet marketing world that Complexity = Success. “Multi-channel marketing or die.” Ha! I can’t think of worse advice for the yet-to-be-successful than “diversification of your marketing channels”. Forget that. Instead, what…

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The Most Swipeable Email List In History?

Is Ben Settle’s list. Hand’s down. The second most swipeable email list however… Is mine. Here’s why: Over the course of the next 100 years, I will be sending out daily emails. Yes. Every. Single. Weekday. Emails so ripe and full of the stuff you crave for building your business it’s gonna be like tiny…

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I don’t know why more people aren’t talking about this… Seems obvious don’t you think?

Selling is a craft! Just like woodworking is a craft. Just like sewing is a craft. Just like writing is a craft. Craft = There are certain rules to follow and master. When you implement those rules, you get predictable results. “Put this piece of wood here, and this one over here, and BAM! you…

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Beware: The “Congress Model” of doing business…

In the U.S. and of A we have an elected body of officials that make our decisions for us. We call them congress. (Fast forward to the part after the history lesson)… They are supposed to pass laws and stuff. But they really are champion stallers. I’m talking Olympic level procrastination. They are so good…

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