Skunk Lady Exposes “Marketing Complexity”

Social media. SEO. Direct Mail. Media Buys. Email. Content Marketing. Shall I continue? There seems to be this idea floating out there in the Internet marketing world that Complexity = Success. “Multi-channel marketing or die.” Ha! I can’t think of worse advice for the yet-to-be-successful than “diversification of your marketing channels”. Forget that. Instead, what…

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The Most Swipeable Email List In History?

Is Ben Settle’s list. Hand’s down. The second most swipeable email list however… Is mine. Here’s why: Over the course of the next 100 years, I will be sending out daily emails. Yes. Every. Single. Weekday. Emails so ripe and full of the stuff you crave for building your business it’s gonna be like tiny…

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I don’t know why more people aren’t talking about this… Seems obvious don’t you think?

Selling is a craft! Just like woodworking is a craft. Just like sewing is a craft. Just like writing is a craft. Craft = There are certain rules to follow and master. When you implement those rules, you get predictable results. “Put this piece of wood here, and this one over here, and BAM! you…

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Beware: The “Congress Model” of doing business…

In the U.S. and of A we have an elected body of officials that make our decisions for us. We call them congress. (Fast forward to the part after the history lesson)… They are supposed to pass laws and stuff. But they really are champion stallers. I’m talking Olympic level procrastination. They are so good…

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I Need To Send You This Before I Poo My Pants

Not joking. I have to go to the bathroom so bad right now. It’s starting to hurt. But I need to get this to you first. So, I am typing as fast as I can while clenching it as hard as I can. Also, I needed a post title that would grab your attention so…

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The Barkless Dog That Bites

“Hype is for hosers.” That was a subject line from one of Ben Settle’s best performing emails. (In case you don’t know, Ben Settle is the KING of selling through emails). And it also happens to be 100% true. Let me give you an example: Sometimes, when I am running on trails through Forest Park…

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Marketing’s Little “Game Of Thrones” Secret

George RR Martin is a bagillionaire because he perfected one small bit of writing advice: “Kill your darlings often and early” In writing it means: Don’t hold on to your bad ideas/characters/plots so long that you ruin the story. No. Ole’ Georgie doesn’t have any problem killing off characters that have run their course. And…

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Your Opinion Is Probably Wrong… And That Isn’t OK…

How often do you stop (and really think) to investigate your own ill-informed opinions? Opinions that could be potentially holding you back from getting precisely what you want/need at this moment in your life? Let me give you an example: My very first goal as an entrepreneur was to make $3,000 per month. ($100/day). I…

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This Guy’s Toddler Is A Guru

For your Monday evening consideration, Have you ever met/lurked those people who just seem to have the Midas Touch? Like they have this sixth sense about themselves in whatever they do. Be it writing, be it business, whatever. It’s as if they are “above” the conventional rules. The good news is, you can be just…

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What Two Chainsaw Wielding Mexicans Taught Me In The Forests Of Alaska

In 2004 I was in Alaska. In deep, deep Alaska. The part of Alaska where the highway turns from asphalt to gravel to logging roads to helicopter rides. I was 18 years old, and I was fighting fire in one of the worst wildfire seasons Alaska has ever had. The physical challenge of fighting wildfire…

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