“Trash That Ad” Episode 3: Comic Book Cleaning Company Takes My Money

This week on the “Trash That Ad” series, I’m going to be delivering this via blog post instead of YouTube video. The reason for this is twofold: 1. You don’t have to listen to me blabber on for 30 to 40 minutes (I am much more succinct in writing). 2. You can download a PDF…

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How To Run A Business Without Begging The “Seven Figure Marketing Bros” (Step 3)

I was gonna pull out the big guns… And impress you with my traffic driving knowledge… But then I found a bunch of WAY better resources out there that explain it way more eloquently than I could. Just remember this: In email #1 I taught you how to make something that would sell. That means:…

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How To Run A Business Without Begging The “Seven Figure Marketing Bros” (Step 2)

Yesterday’s email might have seemed simple. Too simple, maybe. But that’s the thing… business is simple. Easy? No. Simple? Yes. Let me show you: Now that you have your customer-created product, in order to push the big numbers you need this: A Funnel Now, I’m not talking about your typical IM funnel with OTOs etc.…

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How To Run A Business Without Begging The “Seven Figure Marketing Bros” (Step 1)

To me begging = lack of freedom. Freedom is being able to do what you want, when you want, how you want. It means working with who you want and how you want. It means calling the shots. And you just can’t do that with JV traffic. Not fully. So, here’s how to ditch the…

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You Aren’t “Free” If You Have To Kiss Butts For A Living…

JV traffic is the worst. I’m sorry to say it, but I’m not a fan. Here’s why: The Typical JV Traffic Circle Of Life Step 1. Create An Offer Other Vendors Will Mail Notice how I didn’t say “Create An Offer Your Customers Need”. With JV traffic there is a difference. And it’s no good…

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The Cult Of Copy Hates Me And Here’s What I Intend On Doing About It

There is this Facebook group called “The Cult Of Copy” run by Colin Theriot (an awesome copywriter by the way). If you want to learn about copywriting, join it, just know it runs a little bit like the Warrior Forum meets Hunger Games so brace yourself. Anyways, I got a message from a client of…

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The Email That I Sent To My Team This Morning… A Must Read

My team is growing like crazy, and part of my responsibilities with this new team is to make sure and set the tone/create the culture that I want my company to be all about. In that effort, I sent this message to my team: “I think we all need a little reminder of who the…

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The “Ritual Promise” Is A Lie

This is the promise: Step 1. Set up a routine/plan/template. Step 2. The more detailed the better. Step 3. Do it the same way everyday. Step 4. Profit/rise to the top. This is a lie. Here’s why: #1. You Aren’t A Machine In case you need it, consider this the “permission” you seek to use…

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Stephen King Haters Unite (I Reveal His Dark Business Secrets)

So, yesterday I sent out an email about the Great Lord of Darkness Senor Stephen King. In it I said some things about the $40,000,000/year man that caused a few of you to take up your pitchfork and assault my inbox with cult-like protest. Good. Because I wanted to talk more about The King. Look,…

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I’d Rather Be This Than Good

Stephen King is the man. Honestly. He become one of the richest men in the world by simply writing his ideas down on paper. No employees. No angel investors. Didn’t even need to rent an office. That is hustle on a genius level. But here’s the thing… His ideas aren’t that great. They aren’t that…

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